Go-to-Market Strategy Template
Strategically outline how your company will bring a product to market with a Go-to-Market Strategy Template. Align teams and company goals in one shared space.
Trusted by 65M+ users and leading companies
About the Go-to-Market (GTM) Strategy Template
When you want to launch a new product or service, there’s a lot of thought and research that goes on beforehand. Your go-to-market strategy template is a document that captures relevant data and insights from your research and includes information about your target audience, marketing plan, and sales strategy.
What is a go-to-market strategy template?
A go-to-market strategy template is a framework that a company follows while bringing a product to market. The GTM strategy framework varies by company but generally includes a business plan detailing the target audience, marketing plan, and sales strategy.
Every product and market presents different challenges and opportunities, so it’s important to map out your go-to-market strategy thoroughly for each.
How to use the go-to-market strategy template
Start with our pre-made GTM strategy template, making any changes you’d like to suit your needs. Then, follow the steps below to work on your go-to-market strategy framework in Miro:
A good starting point is to answer the questions in the respective sections:
Preparation: What’s the goal of your strategy? Discovery: What are the potential markets? Determination: Where should you compete? Design: What is the best Go-to-Market? Recommendation: How will you determine success?
Then, follow the steps below to work on your go-to-market strategy framework together with your team:
Invite team members to join your board and collaborate.
Use the @mention or video chat if you need input from others.
You can upload other file types, such as documents, photos, videos, and PDFs, to store all the relevant information in one place.
You may also find it useful to link to or embed other boards such as Personas and Marketing Strategy.
When to use a go-to-market strategy template
A GTM template is needed when you launch a new product or service in an existing market or launch a new product or service in an entirely new market.
A go-to-market strategy ensures you target the correct audience with the right positioning. The goal of the GTM strategy is to have an action plan to ensure that potential customers understand the value-added value of your product or service.
To ensure the success of your launch, you need to do the upfront research and strategic planning. This is crucial for startups with limited resources and established companies that operate in a competitive environment. A go-to-market template is meant to help you achieve a competitive advantage.
How do you write a go-to-market plan?
A GTM plan can be written or visualized in a number of ways depending on the specifics of your product launch. If you use a Go to Market Strategy template, you can visualize your strategy’s key components easily. To write your go-to-market strategy, you’ll need to answer key questions about your product, its use cases, the market problem, your potential customers, and your budget and resources.
What are the elements of a Go-to-Market strategy?
The GTM strategy template in Miro covers five project areas: preparation, discovery, determination, design, and recommendation. Inside each of these areas, you’ll find key questions, focus, inputs/tasks, and outcomes. You can work with this GTM template or adapt and adjust it according to your organization’s needs or client’s requirements.
Is it possible to personalize a go-to-market strategy template to suit the needs of my product or service?
Yes, many go-to-market strategy templates are customizable, allowing you to tailor them to your product or service's specific characteristics and requirements. In Miro, you can add or remove sections of the template, tailoring to your specific needs.
How can I ensure that a GTM strategy remains relevant and effective?
Regularly reviewing and updating the GTM strategy is key to adapting to changing market conditions, competition, and customer preferences. Flexibility is crucial in remaining relevant and effective.
Can I work with others while using a GTM strategy template?
Yes, collaboration is often encouraged, particularly when developing a go-to-market strategy. Input from various team members, including marketing, sales, and product development, can contribute to a more comprehensive and effective strategy.
Get started with this template right now.
Floor Plan Template
Works best for:
Operations, Workshops
Maybe you’re planning a big occasion or event. Or maybe you’re arranging seating structures and traffic flows that are more permanent. Either way, creating a floor plan—an overhead scaled diagram of the space—is equal parts functional and fun. This template will let you visualize how people will move about the space and know quickly if the space will do what you need, before you commit time, money, or resources. And you’ll be able to get as detailed as you want—finding the right measurements and dimensions, and adding or removing appliances and furniture.
Work Plan Template
Works best for:
Mapping, Project Planning
A work plan is essentially a roadmap for a project. It articulates the steps you must take to achieve the desired goal, sets demonstrable objectives, and establishes measurable deliverables. An effective work plan guides you throughout the project lifecycle, allowing you to realize an outcome by collaborating with your team. Although work plans vary, they generally contain four core components: goals, strategy, tactics, and deliverables.
Action Plan Template
Works best for:
Education, Project Management, Project Planning, Kanban
Why create an action plan? Long-term business strategies and goals are only good if you can make them a reality—by accomplishing every small task along the way. An action plan lists those tasks and lays them out in clear detail. It helps you keep everything in order, make sure nothing is missed, and get stakeholders on the same page to complete a project quickly and effectively. This template will help you write an action plan that’s SMART: Specific, Measurable, Actionable, Realistic, and Time-bound.
Project Charter Template
Works best for:
Project Management, Documentation, Strategic Planning
Project managers rely on project charters as a source of truth for the details of a project. Project charters explain the core objectives, scope, team members and more involved in a project. For an organized project management, charters can be useful to align everyone around a shared understanding of the objectives, strategies and deliverables for a project of any scope. This template ensures that you document all aspects of a project so all stakeholders are informed and on the same page. Always know where your project is going, its purpose, and its scope.
Objectives and Key Results (OKRs) Template
Works best for:
Leadership, Strategic Planning, Project Planning
Clarity, focus, and structure — those are the key ingredients to feeling confident in your company’s directions and decisions, and an OKR framework is designed to give them to you. Working on two main levels — strategic and operational — OKRs (short for objectives and key results) help an organization’s leaders determine the strategic objectives and define quarterly key results, which are then connected to initiatives. That’s how OKRs empower teams to focus on solving the most pressing organizational problems they face.
AI Product Canvas
Works best for:
Product Management, Planning
The AI Product Canvas template facilitates the development of AI-powered products with a comprehensive framework. By defining AI capabilities, data requirements, and ethical considerations, this template guides teams through the AI product development process. With sections for identifying use cases, defining algorithms, and assessing model performance, it ensures that AI solutions meet user needs and ethical standards. This template serves as a strategic guide for developing innovative AI products that deliver value and drive business success.